New York Times: As Online Video Surges, the .TV Domain Rides the Wave

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Nice coverage on the history and increased interest in dot-TV domain names by the New York Times. Many companies large and small are seeing the benefits of a .TV domain name. .TV makes sense for branding today’s multimedia savy companies. As Henry Calbom of Society.TV said, “the nice thing about .tv, it does say something.”

“Today, as video is watched on smartphones and laptops rather than on living room couches, the .tv suffix — owned, improbably, by the tiny South Pacific island nation of Tuvalu — has become for some companies a chance to signal that they are showing video the way people are increasingly used to seeing it. Last month, 190 million Americans watched online video content, according to comScore.

A .tv web address has become “important from a branding point of view,” said Tony Lorenz, the chief executive of, a company that streams videos related to best business practices.”

dot-tv tuvalu stamp