Oh GoDaddy, Oh NoDaddy! Watch it Here

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Watching the whole GoDaddy #NoDaddy #GoDaddyPuppy #BoycottGoDaddy controversy play out on Twitter this afternoon. Yowsa! Who told them this was a good idea?

Here are a few interesting tidbits and my rather random thoughts on GoDaddy’s controversial Superbowl commercial:

“Oh my, this commercial is soooo shocking it’s getting banned from the Superbowl! Watch the unrated version here!” I’m paraphrasing, but you get the gist. Shock marketing has worked for them before.

I just listened to a DomainSherpa show this morning in which Adam Dicker was talking about reputation repair. I wonder if he’s been in contact with the folks at GoDaddy.

I tend to think people will be more outraged over the puppy than they are over the crappy treatment of women.

#Nodaddy, #boycottgodaddy, and #animalcruelty hashtags, along with pictures of Bob astride the dead elephant, are trending on Twitter.

There’s an opportunity here for other domain name and hosting companies to position themselves as “The UnDaddy,” the ethical and progressive alternative to GoDaddy that doesn’t insult your intelligence.

Dynadot team members are tweeting pics of themselves with their pets.

Insert gratuitous pic of my pug dog here:


As of this posting, GoDaddy has decided not to air the ad after all. “We’re listening, message received.” CEO Blake Irving wrote in a blog post.

The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.

Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.

From the January 15, 2015 Chief Companion Office News Release by Elizabeth Driscoll, VP Public Relations:

As our Chief Companion Officer, Buddy will be interacting with customers, mostly small business owners who are looking for relaxation and a reprieve from their hectic workday,” said GoDaddy Chief Marketing Officer Barb Rechterman who was on-set for Buddy’s two-day commercial shoot. “We’re already booking time with customers … and our own employees are lining up to meet the little guy. All you have to do is look at him and ‘bam,’ your stress level goes down and your mood goes up. It’s a proven scientific fact.”

The Super Bowl ad, created by Barton F. Graf, is called “Journey Home” and reflects the journey of many small business owners who have to be tenacious to triumph. “We’re not revealing plot specifics just yet, but I can tell you the commercial will be unpredictable and twists Super Bowl advertising convention in a way that speaks to how GoDaddy helps make business owners’ lives better by way of easy-to-use technology,” Rechterman said.


GoDaddyPuppy.com was registered on 12-05-14. Whois info is private and the name is currently parked with a “Coming Soon” landing page.

NoDaddy.com is not available.

BoycottGoDaddy.com redirects to GoDaddy.com.

I’m still shaking my head over how the ad got past an entire team of marketing people. What the heck is the corporate culture like at GoDaddy? Are the decision makers in a bubble, surrounded by sycophants?

All that said, some of the outrage is a bit over the top. The ad is dumb and not funny, but it is also fictional and intended to be a spoof.

This may all be part of their plan. It certainly has gotten people’s attention. But it is also costing them customers, and I don’t know of any marketing plan with that as the goal.
GoDaddy Superbowl Ad


Finally, putting the dogs in the back of a pickup truck and having the pup thrown out over the side. Why? GoDaddy? Why?